Earned Media Value (EMV) is the estimated equivalent paid-ad spend your team's organic LinkedIn posts generated. It's shown on the Analytics page.
We take the impressions and engagements on your published posts and apply benchmark LinkedIn ad CPMs/CPEs.
The result is a dollar figure: "if you had paid LinkedIn ads to get this much attention, it would have cost roughly $X."
Use EMV to justify the program internally — it turns "we posted a lot" into "the team produced $X of earned reach this month."
EMV is an estimate, not a guarantee. Use the trend (up/down vs last period) more than the absolute number.